#11002 Mercedes-Benz L312 Buhne (Germany, 1956)

Scale 1/43



Deutsch

Werbung auf Europas Straßen

In den 1950er Jahren ging das Kölner Unternehmen Klosterfrau mit einem eigens gestalteten Sattelzug auf eine große Werbetour. Auf Basis eines Mercedes-Benz L312 ließ das Unternehmen bei der Berliner Firma Buhne einen kompletten Sattelzug fertigen, dessen einachsiger Auflieger einem Showroom glich und für das Produkt Melissengeist warb.

 

Die Optik des nun als Zugmaschine umgewandelten L312 war vollkommen eigenständig und lediglich der „Mercedes-Stern“ prangte auf dem großen Kühlgitter an der Front und wies noch auf seinen schwäbischen Ursprung hin. Der Auflieger wurde auf die Optik seiner Zugmaschine abgestimmt und ebenfalls in der Berliner Firma von Heinrich Buhne realisiert.

 

In dreimonatigem Turnus fuhr das Werbeteam durch die Bundesrepublik Deutschland und kehrte anschließend zur Befüllung seiner Regale und Verkaufstresen wieder in das Kölner Werk zurück. Im Wageninneren konnten sich die Kunden wie in einem Ladengeschäft beraten lassen und das Produkt erwerben. Darüber hinaus hatte der Auflieger an beiden Seiten auch großzügige Glaskästen eingebaut, die ebenfalls den Klosterfrau Melissengeist bewarben.

Im Jahre 1963 entschied die Firmenleitung, dass der Werbezug nach Spanien fahren sollte und dort für den Klosterfrau Melisssengeist ist Werbetrommeln rühren sollte. Da dort aber das Produkt den Namen Melisana trug, wurde kurzerhand der gesamte Truck umlackiert. In Spanien fuhr der farbenfrohe Truck in den folgenden Jahren bis 1965 umher und sorgte mit seiner ausgefallenen und schönen Optik für große Anziehungskraft. Vor allem in der Nacht war der Sattelzug durch seine eingebaute Beleuchtung der Schaukästen und im Inneren ein wunderschöner Anblick.

 

Leider verliert sich nach seiner Spanientour jegliche Spur des Unikats, das nach heutiger Ansicht als Showtruck bezeichnet werden würde.    

 

English

Advertising on the Streets of Europe

In the 1950s, the Cologne company Klosterfrau was going on a big advertising tour with their own design of a semitrailer. The company was producing a complete semitrailer, at the company Buhne in Berlin, on the basis of a Mercedes-Benz L312, whose single-axle trailer was similar to a show room and was promoting the product Melissengeist.

 

The optic of the now converted truck of the L312 was completely independent and only the Mercedes star was emblazoned on the big cooling grill at the front and was showing its Swabian origin. The trailer was attuned to the optic of its truck and was also realized in the company of Heinrich Buhne in Berlin.

 

In three-month cycles, the advertising truck was driving through the Federal Republic of Germany and was returning back to the Cologne plant to refill its shelves and sales counter. Inside the truck the customers could be advised and could buy the product as in a real shop. Furthermore, the trailer had generous glass cases installed on both sides, which also promoted Klosterfrau Melissengeist.

In 1963, the management decided that the advertising truck should drive to Spain and bang the advertising drums for Klosterfrau Melissengeist. As the product was bearing there the name Melisana, the whole truck was immediately repainted. The colorful truck was driving around in Spain in the following years until 1965 and caused big sensation because of its unusual and nice optic. Especially in the night, the trailer was a wonderful sight because of its built-in lights of the show cases and inside of the trailer.

 

Unfortunately the trace of the unique model has been lost after its Spain tour, as according to today´s view it would be called as a show truck.

 

Italiano

Pubblicizzando sulle strade Europee

Negli anni Cinquanta l'azienda di Colonia Klosterfrau stava realizzando un grande tour pubblicitario con un originalissimo semirimorchio, l'azienda lo produsse assieme alla Bruhe di Berlino, utilizzando la base di un Mercedes-Benz L312, dato che il suo traino a singolo asse era molto simile ad uno showroom; venne utilizzato per commercializzare il prodotto Melissengeist (distillato a base di erbe officinali, venduto anche in Italia con il nome di Melisana).

 

L'aspetto del camion convertito fu realizzato indipendentemente e solo la grande Stella Mercedes-Benz era posizionata sulla gigantesca presa d'aria frontale, mostrando a tutti le sue origini. Il traino era attenuto all'ottica del camion ed era anch'esso realizzato dalla fabbrica di Heinrich Buhne a Berlino.

 

In un ciclo che si ripeteva ogni tre mesi , il camion pubblicitario attraversava tutta la Repubblica Federale Tedesca e ritornava alla fabbrica presso Colonia per ricaricare i propri scaffali merci e rendicontare le vendite effettuate. Dentro il camion i clienti potevano comprare ed informarsi sul prodotto proprio come se fosse un negozio, inoltre il traino era munito di vetri installati su entrambi i lati, che pubblicizzavano il Klosterfrau Melissengeist.

Nel 1963, la direzione aziendale decise che il camion pubblicitario doveva percorrere la Spagna per promuovere il lancio del Klosterfrau Melissengeist, ribattezzato Melisana per quel mercato; allo scopo il camion fu riverniciato. Il coloratissimo camion attraversò la Spagna negli anni attorno al 1965 e colpì subito la popolazione per la sua particolare e magnifica estetica, specialmente durante la Sera, il traino infatti era uno spettacolo per la vista per via delle luci installate sulle vetrine e sul traino stesso.

 

Sfortunatamente le tracce di questo particolare mezzo sono state perdute dopo il suo tour attraverso la Spagna, e in accordo a ciò che si dice oggi poteva esser definito uno Show Truck!

   

 



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